BRAND IDENTITY AND POSITIONING
We are proud to be a long-term partner to WHOLE, the anti-stigma mental health organisation fronted by Jordan Stephens behind the #IAMWHOLE campaign. We have developed the visual identity system and brand positioning for WHOLE which has enabled the brand to span across multiple campaigns and IPs such as Books 4 Mental Health, Whole Truth podcast and Music 4 Mental Health.
"Normalising discussions around mental health within the younger generation is so important to us – but equally this means we also need to look relevant as well as sound it."
MATT CAMPION, CO-FOUNDER #IAMWHOLE
We developed a flexible identity system and colour palette that enables #IAMWHOLE campaigns to stand out and be noticed.
The core logo was developed from a circle of unity that Jordan Stephens drew on his own hand during the first campaign video, since then this symbol has become a physical manifestation of the brand and a way for people to show their support.
"The Sovereign State team is a hugely important partner to the WHOLE, they get what we are trying to achieve and support us every step of the way"
MATT CAMPION, FOUNDER I AM WHOLE
As the #IAMWHOLE movement continues to grow we are constantly refining and reshaping the visual aesthetics, ensuring we are remaining relevant to the audience and utilising cultural and technological trends and platforms.