WAHL X SARACENS
To launch Wahl's three year partnership with the European Rugby Union Champions, Saracens, we devised a through the line campaign that demonstrated to the audience the power of staying sharp.
Setting the standard through innovative hair clippers, beard trimmers and shavers that are built to perform, Wahl pride themselves on precision and performance, much like Saracens.
"OUR PARTNERSHIP WITH SARACENS ALLOWS US TO SHOWCASE WAHL’S CUTTING-EDGE PRODUCT RANGE WITH THE PASSIONATE FANS OF THE UK’S MOST SUCCESSFUL RUGBY CLUB "
Tim Foster, Head of Marketing at Wahl
We extended the Stay Sharp platform and partnership across all Wahl digital advertising, OOH and social media content building a true 360º campaign that communicated the shared values of Wahl and Saracens.
On behalf of CAA, we created the 'Stay Sharp' campaign and worked alongside Spirit Media to write and produce a hero launch film that explored how looking sharp off the pitch helped our Saracens players 'Stay Sharp' on the pitch.
The Stay Sharp campaign focuses on a 'prepared mindset' that enables you to achieve greatness, something you can only achieve if you feel great yourself.
In addition to the hero film we captured short intimate interviews with our rugby stars whilst they were getting a trim from barber to the stars Alan Beak – Alan asks the questions only a barber can and discovers how each player prepares to 'Stay Sharp' before, during and after a game.