THE STAND UP SKETCH SHOW IS DOING SOMETHING THAT NO COMEDY HAS EVER DONE BEFORE!
We were commissioned by Spirit Media to create the visual identity and animated title sequence for the hotly anticipated 'The Stand Up Sketch Show', an original ITV2 comedy show that mixes the stand up format with dramatised sketches.
Bold, energetic, dynamic and intelligent. These were the qualities that we needed to capture in our visual identity to resonate with our young viewing audience.
From our initial logo sketches we wanted to develop an identity that reflected the neon visual aesthetics often found in the signage of comedy clubs.
We teamed this neon style with dynamic 3D camera moves that eventually resulted in the viewer flying through the logo into the first scene.
We continued this visual aesthetic into the promotional materials which featured some of the UKs hottest comedy talent coloured by the logo's neon blue hue.
The Stand Up Sketch Show is a creative and original commission for ITV2 and we’re delighted it resonated with our younger audience.”
Paul Mortimer, ITV Head of Digital Channels