BRAND IDENTITY DEVELOPMENT
As part of our support for the #IAMWHOLE movement we developed the visual identity, marketing materials and merchandise for the first ever Music 4 Mental Health concert held at Camden's Roundhouse.
"THAT. WAS. INCREDIBLE."
"The Music 4 Mental Health fundraiser showcases the commitment being made to bring mental health awareness to people’s attention and I’m proud to be a part of a cause that’s very personal to me."
We worked alongside Jordan Stephens, founder of #IAMWHOLE, to design the exclusive Music 4 Mental Health merchandise available to purchase online and at the event with every sale contributing towards the charitable partners.
The Music 4 Mental Health concert featured an all-star line up of music talent including, Ed Sheeran,
James Arthur, Anne-Marie, Ella Eyre, Nothing But Thieves and many more who all came together to help raise awareness and challenge the stigma surrounding Mental Health.
In addition to the event identity, we developed a full social campaign that revealed the line up, one by one by visually placing the artists within the WHOLE logo to strengthen the connection between the two brands.