To raise awareness of Jaguar's 'Show your edge' Wimbledon campaign, we devised a series of dramatic, hard hitting interviews with British tennis talent and Jaguar ambassadors, Andy Murray, Johanna Konta and Kyle Edmund. The interviews were unscripted exposés that let the viewer discover where this formidable tennis talent found their 'Edge'.
Building a campaign that reinforces Jaguar's Wimbledon partnership presence and that amplifies their brand platform 'Show your edge'
Working on behalf of CAA and with unprecedented access to Jaguar's tennis ambassadors we commissioned acclaimed journalist Matthew Syed to interview our talent, probing deep about what gives them their edge in the run up to the Wimbledon Championships and quizzing the former Wimbledon Champion Andy Murray on his return from career threatening injury.
"I enjoy the suffering. I like being pushed really hard. It's what I thrive off. It's what gives me my edge."
To compliment these exclusive interviews we worked with Wing productions to develop three unique films that punctuated the personal content within the interviews.
We took the tennis talent away from the leafy green environment of Wimbledon and placed them in raw industrial settings further amplifying the vunerable and explicit nature of the narratives.
The films were distributed digitally across owned channels in the lead up to the 2018 Wimbledon Championships.