Etoro, the online trading platform, was suffering from a lack of brand awareness. By partnering with 7 Premier League football clubs the brand hoped to engage with a new audience and introduce them to the world of investments.


Our challenge was to build a campaign that easily explained the Etoro brand in an engaging way to a football audience.  

Working on behalf of CAA, we developed the 'Welcome to the club campaign' which was designed to engage the fans of seven Premier League clubs and introduce them to the world of investment.

It was important to engage with the fans in a relevant and fun way so we devised, directed and produced, alongside Spirit Media, the content series
'Etoro Crypto-Factor', a game show format that was fronted by Soccer AM's Goal Keeping Legend and funny man, Lloyd Griffith.

In the show Lloyd invited players from each of the partner clubs to take part in a series of football challenges that were designed to further the understanding of the Etoro investment platform.

"Our relationship with eToro last season was a really positive one so we’re pleased to renew the partnership and continue our work with such an exciting, innovative industry leader."

Harj Hir, Head of Partnerships at Leicester City

We extended the 'Welcome to the club' campaign beyond video content to OOH advertising, regional and national press advertising, media partnerships and in stadium executions with the goal of driving fans to sign up to the Etoro platform via a campaign micro-site.