Buxton Water , the official water partner to the London Marathon, wanted a campaign that celebrated and engage with every type of runner taking part in the marathon, from hardcore marathon veterans to novelty costume wearing fun runners – Buxton Water wanted a campaign to celebrate them all.

Our challenge was to develop a campaign that was totally inclusive,
no matter the running ability of the participant.

We developed an advertising campaign for Buxton Water that celebrated and publicly supported every runner that was dedicated enough to take part in the London Marathon elevating them to the status of #NaturalHeroes. 

We directed and produced a fun photography campaign which appeared OOH across London as well as across social media confirming Buxton Water's position of supporter to all London Marathon runners.